Email marketing means businesses that use email to deliver the message or offers to their email subscribers and potential customers.

With the help of email marketing, businesses can generate more leads and increase sales for the business.

If you are one of the businesses that want to make a strong online presence and increase your sales and grow your business.

To increase your sales, you can share your personal messages about your products/services and discount offers with your email subscribers.

10 Reasons Email Marketing is Important for your Business:

1. Email Marketing has a Larger Reach
2. Email Marketing Delivers your Message
3. Drives Conversions
4. A Higher ROI
5. It is a Preferred Communication Channel
6. It is an Open Platform
7. Contact your Audience
8. Reach Customers in Real-Time
9. People Engage with Emails
10. It’s Affordable

email marketing

1. Email Marketing has a larger Reach:

With over 1 billion monthly active Facebook users and 255 million monthly active Twitter users, it’s easy to assume that social media is the best way to reach the masses. While these are certainly impressive, figures on actual email usage are not as widely disseminated.

According to Radicati, there were 3.9 billion email accounts in use around the globe in 2013. This number is expected to rise to 4.9 billion by 2017.

This may come as a surprise but consider your own online habits: To create an account on a website (such as an online store), you must provide your email address. To sign up for social media like Facebook or Twitter, you need to have access to an email account. Facebook and Twitter both use email to inform users of events, such as when they have been tagged in a photo.
Anyone who uses the internet today also has a working email address, making email the de facto money of the web. However, while sites like Facebook and Twitter may appear pervasive, many users are leaving social media due to data breaches and privacy concerns.

2. Email Marketing Delivers your Message:

If a marketer has to pick between obtaining a new Facebook follower and a new email subscriber, they should always select the former.

The two most important causes are:

For starters, although just 2% of your Facebook fans will really see your postings in their News Feed, 90% of emails will reach their intended mailbox. In an effort to encourage businesses to use their paid advertising choices, Facebook reduces the frequency with which your postings display in the News Feed.

When it comes to reaching your target demographic, this is crucial.

If you update your 10,000 Facebook fans, just roughly 200 of them will see the post in their News Feed. On the other hand, if you send out an email to 10,000 people, at least 9,000 of them will see it in their inboxes.

The email has a 45-times greater chance of being opened than Facebook.

3. Drives Conversions:

The vast majority of marketers solely care about increasing conversions. All marketing efforts should be focused on converting site visitors into paying customers, which may be measured in various ways depending on your organization’s nature.
And no medium is more effective than email in driving conversions.

In actuality, a tweet’s average click-through rate is roughly 0.5 percent, while an email campaign is around 3 percent (of total receivers).

This suggests that emails have a six times higher click-through rate than tweets do. Unlike on social media, where engagement is often voluntary, your email list is actively seeking your communications.

4. A Higher ROI:

In addition to being the most cost-effective marketing medium, Because of its unparalleled ability to drive conversions, the email also has the highest return on investment (ROI). On average, businesses see a return of $38 for every $1 spent on email marketing, for a total average ROI of $3,800.

In light of these findings, it’s evident that email is a very cost-effective medium for marketers. But why does it perform so much better than other channels in terms of return on investment?

The key is to send communications that are both specific and timely for each individual. Email allows you to be hyper-targeted with your messages, unlike social networks, where you have to send your status updates to all of your followers regardless of their geography, interests, or purchase history.

You can go more specific with your marketing efforts when you use an email marketing tool like Campaign Monitor that stores information about your consumers and integrates data from other systems (such as your customer relationship management system or customer care platform).

5. It is a Preferred Communication Channel:

Many people’s primary way of staying in touch with friends and family is through social media. Individuals visit their social media profiles with the expectation of seeing posts made by people they care about and who they consider friends or family.

On the other hand, customers expect to be contacted about products and services via email, which makes it a far more professional medium.

Research conducted by MarketingSherpa indicates that most consumers prefer to be notified of sales and discounts via email rather than social media.

6. It is an Open Platform:

In order to reach and interact with a wider audience, several companies have spent millions to acquire sizable social media followings in recent years.

However, Facebook has regularly modified its algorithm to restrict the number of followers who will see a brand’s post unless those posts are sponsored advertisements, despite businesses investing in numerous social media sites.

As a result, 98% of brand followers won’t see the posts in their News Feeds if they rely on that method. Twitter’s recent declaration that it will implement an algorithm-controlled feed indicates the platform is heading on a similar path.

7. Connect with your Audience:

Customers can be kept in the loop via email. Customers can check their email whenever they want when it’s most convenient for them. They may sense your thoughtfulness and appreciate the gesture. This email may simply read, “Hi, you’re on our mind; here’s a wonderful offer!” Alternatively, “Here is a rundown of recent events.” Those who have opted into your email list have demonstrated an interest in receiving such communications. Customers will be more invested in your business because of these emails (if they contain interesting content).

8. Reach Customers in Real-Time:

Litmus found that smartphones and tablets accounted for 54% of all email opens. This is crucial information to keep in mind while formulating a marketing plan. Consumers are increasingly relying on their mobile devices to have access to not only emails but also any and all forms of media and information. The conversion rate of well-designed emails on mobile devices is even higher than that of any other media.

9. People Engage with Emails:

Spread out over the course of forty years, and email has served as a means of communication. Email has rapidly replaced snail mail as a primary means of electronic communication. All of us have been conditioned to respond to emails in some way. It could be to respond, forward, view an embedded website, delete, make a purchase, or sign up for a service. Most of the time, we act upon email.

With this information in hand, you may use email to encourage recipients to take any number of desired actions, such as visiting your website or making a phone call. As a matter of fact, email marketing was responsible for more than 25% of sales in the previous year.

10. It’s Affordable:

SendGrid’s Platinum Marketing Email plan, for example, charges $0.0006 for each message sent. Up to 12,000 emails each month can be sent for free with Mail Chimp. High-volume sender plans are available for enterprises with more than 600,000 subscribers, while larger monthly plans are available for businesses with up to 600,000.

Vertical Response is another email marketing service that provides up to 4,000 emails and 1,000 contacts each month at no cost. For those who send a lot of messages, they have subscription services available.

As a result, it may be prudent to employ someone to oversee these endeavors, notwithstanding the high potential for return on investment. Shout It Out Designs estimates that in order to manage an email marketing campaign for a database of 15,000 subscribers, your business would need to allocate 152 man-hours annually.

Included in this are database maintenance activities, including adding and removing members, updating information, and responding to questions about offers, missing coupons, and other concerns.