When clients, friends, or acquaintances wonder why social media marketing fails even though it meets all of the requirements, the answer is generally simple: the (correct) plan is lacking.

Good social media marketing isn’t like chicken and egg — deciding which comes first is impossible. Social media marketing must always be founded on a plan in order to be effective. What happens, after all, when marketing is done without a plan? You will lose money, time, and clients as a result of your decision.

Under no circumstances should any of these occur? Then you must carefully arrange your social media marketing methods ahead of time. In order for your approach to be successful, I’ve put together the seven aspects of a beneficial social media marketing strategy for you, which have shown to be extremely critical factors for clients in my many years of social media work.


1. Goal:

It’s a little like cooking when it comes to social media marketing. This isn’t a joke. When you cook, you know exactly what you’re hungry for at any given time. So this is your objective. Then you hunt for a recipe, consider how to begin, and consider what ingredients you’ll need. On the other hand, if you cook without a recipe, it’s possible that you’ll forget ingredients or work stages, and the end result will not be as nice as you hoped!

On a strict basis, you must first define what you aim to accomplish with your efforts. How can you raise brand awareness? More people visiting your online store? Interact with fans to improve your relationship with them? Make sure you write down your objectives so you can analyze them afterward!

2. Target Audience:

The target audience is the second most important factor. You must be clear about who you want to address in order for your measures to be effective and efficient; otherwise, the whole thing would resemble the classic “shooting at sparrows with cannons.”

It can assist in the creation of buyer or audience identities. These are made-up persons who represent a certain demographic. Personas should contain basic demographic information, such as age, gender, and marital status, as well as unique information, such as the goals a person is pursuing and the solution your firm can provide.

3. Budget:

Another crucial consideration is the budget. You must estimate how much you can and will spend on marketing efforts ahead of time. You must deal with cost centers, including content creation, advertising expenditures, tools you utilize, and external specialists you may need to recruit.

4. Team:

Social media marketing should be handled by whom?
Is it possible to do the area inside or not?

If you wish to handle your social media marketing internally, you’ll need to assemble a team and define roles. Internal social media marketing, on the other hand, I believe makes sense only for a select few organizations with a strong internet presence. After all, social media management is a distinct profession for which individuals learn or study for years – and you wouldn’t get your legal counsel in-house, for example.

If you use outside professionals, freelancers, or agencies, you should budget for this cost center. You may expect more professional work and better success in the future. You may also pick between several degrees of help if you wish to collaborate with an external supplier, ranging from guidance and campaign implementation to entire social media support.

5. Information:

New trends, features, and advertising formats: the social media industry moves at a breakneck pace like few others. As a result, it’s critical to keep oneself informed frequently to stay current. This is true for the best posting times, new formats like live videos or tales, emerging trends like artificial intelligence, and new marketing tools and services.

Subscribe to one of the numerous social media newsletters offered by several companies, or The best way to follow social media agencies is to follow them on social media.

6. Other Marketing Measures:

Do you utilize additional marketing strategies, such as newsletters, search engine optimization (SEO), or offline advertising? Then consider how you might meaningfully integrate social media marketing into this strategy.

Although the various tactics can interlock and complement one another in key ways, other areas may overlap. In any case, the actions must be planned – preferably before you begin social media marketing!

7. Education:

What’s the status of your social media marketing strategy? Which of your campaigns were successful and which were not? Where did it make sense to spend money?

You must measure the performance of multiple metrics in order to compare their impacts, recognize whether they create the expected results, or determine whether your plan is effective at all. To do so, you must first ascertain which metrics are meaningful to you – not only the number of followers and likes but also less typical measures like clicks, reach, and engagement can provide insight into your success.

So think about which important numbers assess the influence of the measures you take to attain them rationally or not reasonably when you look back at your goals. This is the only way to rationally enhance your plan and increase the effectiveness of your social media marketing.