Many small businesses can benefit greatly from Instagram’s exposure to their brand. However, building a huge and dedicated fan base takes time and effort. The following nine ideas will help you rapidly and efficiently grow your company’s Instagram following.
9 Amazing Tips for Growing your Small Business:
1. Post-Great Content
2. It’s all about hashtags
3. Steal followers
4. Post consistently
5. A strong call to action
6. Run Contests
7. Pay for Instagram Shout outs
8. Schedule your posts
9. Automate your engagement
1. Post-Great Content:
Great content is the foundation for everything. Instagram has around 400 million active users. Determine a way to make your profile stand out from the crowd. In addition to being visually appealing, your material must also be tailored to your audience’s demands. You won’t get the following or interaction you want if you post pictures of items your target audience doesn’t care about.
Founder Magazine’s Instagram is a great illustration of how to curate your material to appeal to a certain target group. Within two weeks of posting motivational and inspirational quotations to Instagram, Foundr magazine’s Instagram account had grown to 10,000 followers. Researching what kind of material performs best for your target audience can help you get the same results. The best way to find out what works for other accounts with similar audiences is to look at their material.
2. It’s All about Hashtags:
Even though hashtags can be unpleasant, they play an important role in the Instagram ecosystem. Thousands of people might not have found your account if it weren’t for hashtags. Your posts should include hashtags relevant to your sector, which you may search using the website.
Each Instagram post is limited to a maximum of thirty hashtags. Power users frequently max out their hashtags. On the other hand, the most popular posts employ an average of eleven hashtags per image. To increase your Instagram account, do your research and use many hashtags.
3. Steal Followers:
Stealing the Instagram followers of your competition is the fastest way to build your small business’ Instagram swiftly. You don’t have to guess their interest in your content because they’re already following comparable accounts; thus, stealing followers is a wonderful technique.
You should use a Like + Comment + Follow strategy to get the most out of your time and effort. Instead of just following users or enjoying articles, you may follow a user and like one of their images before leaving a comment on the same or another image. When adopting the interaction described above method, one business owner saw a follow-back rate of 34%.
4. Post Consistently:
Grow your Instagram following quickly by posting often. More than 5,000 Instagram accounts were examined by the social media analytics service Quintly.com in 2015. They discovered that the most popular profiles are posted two to three times a day. The average Instagram user posted one image once a day, which isn’t too shabby for the average user.
5. A Strong Call to Action:
Every image you post online should feature a compelling call to action. It may be as basic as stating your desire and requesting that your users follow through. The “double-tap” and the “tag a friend” in the comments are two popular calls to action on Instagram for small businesses.
If you’d like, you can entice your fans to join your mailing list or make a purchase. Thank you for your attention; it’s a good idea to include a call to action. As a bonus, it boosts your interaction and attracts more attention to your posts.
6. Run Contests:
Contests are a great method to get more people to interact with your Instagram posts. You can gain thousands of new followers with minimal work by running a well-executed contest.
Instagram is an excellent platform for running a wide range of contests. It doesn’t matter if it’s a raffle, sweepstakes, or anything else; the price of entry should always be some kind of activity that gets your account in front of a larger audience and boosts engagement.
7. Pay for Instagram Shoutouts:
If a user mentions your Instagram account in one of their photos, it’s known as a “shout-out.” The key to expanding your Instagram following is one of the most effective methods. It puts your profile in front of tens of thousands of people you’ve never met before.
If you’re looking for the best Instagram accounts for shout-outs, research the most popular accounts in your business and look for those with a similar audience and many likes and comments. Make a phone call or email to see if they’d be up for the challenge and how much it would cost them.
8. Schedule your Post:
A daily Instagram account management schedule may be out of reach for a small business owner. When you plan ahead, you free up time to work on other elements of your business and expand your Instagram account.
Scheduling services like Hootsuite and Schedugram make it simple to plan your posts in advance, ensuring that you always have new information to share.
9. Automate your Engagement:
Most well-known Instagram accounts rely on third-party software programs to manage their likes, follows, and comments. Tools like Kicksta and Archie can interact with other Instagram accounts by setting parameters. These methods are quite effective and can quickly increase your small business’s number of Instagram followers.
In addition, they violate Instagram’s terms of service and might result in your account being permanently banned. As long as you don’t abuse the services by engaging too many users too rapidly, you won’t get your account blocked and may benefit from developing your Instagram account on autopilot.