Instagram has become one of the best social media tools over the years and gained much more popularity.
Businesses are now more likely to use social media to expand further and make their strong online presence to get more leads and create brand awareness.
If you are one of the businesses that haven’t started using Instagram for your business, you may lose your place in the market industry, and your competitors will take over the market.
One of the biggest advantages of using Instagram is it has more than one billion active users.
12 Reasons you should start using Instagram for your business:
1. Majority of the People use Instagram
2. All size business can thrive
3. Make money directly through Instagram
4. Stories make your business Relatable
5. Partner with Influencers
6. Hashtags can Increase your Visibility
7. It allows you to engage with your customers effectively
8. Mobility is KING
9. Keep an eye on Competitors
10. It offers many ways to get Creative
11. Reach New customers through Instagram Advertisement
12. Use Instagram Insight to Boost your Social Media Marketing Strategy
1. The Majority of People use Instagram:
The majority of people now use Instagram, and it has become people’s favorite social media platform to surf the web and engage with people. According to the platform itself, its social media presence brings with it over 1 billion active users. Of those millions of people, over 500 million are on the platform on a daily basis. There is no limit to the success a business can reach with a dedicated Instagram strategy with that many available eyes.
2. All Size Businesses can Thrive:
Instagram is a crucial platform for businesses because of the sheer number of consumers to pick from. That applies to both huge, well-known corporations and small, independent businesses.
However well-known the company, success does not come quickly, but Instagram may help a marketing team put their company on the map.
Keeping an active presence and posting at least once a day can help businesses reach their target audience and raise awareness of their brand. A wide range of small businesses and well-known brands alike have reaped the benefits of Instagram in this way.
3. Make Money Directly through Instagram:
Instagram’s e-commerce capabilities have grown over time. Profiting from product placement has become increasingly popular in today’s media landscape. With the Shop option, now available on Instagram’s home dock, users can browse and buy products from brands they’ve discovered. Using Instagram’s shoppable posts feature, companies may add product tags to their photographs with links that include a product’s description, price, and the option to “shop now,” which will direct the viewer to your online store.
These services make it incredibly easy for businesses to generate sales from their website. The results are hard to ignore, with 72 percent of Instagram users reporting that they’ve purchased at least once.
4. Stories Make your Business Relatable:
Potential clients appreciate seeing that your business is more than a faceless corporation on Instagram. Many of the app’s features allow you to accomplish this, but live postings and stories are where you can really make an impact.
With live storytelling, you can give your audience an inside look at your firm and its employees. You and your audience can interact in real-time via online chat. And videos showing the manufacturing process are just a few examples.
To create trust and credibility with your followers, you can use Instagram live postings to show them that you’re human. Customers may be more disposed to trust your brand if they perceive you as something other than a money-grabber.
5. Partner with Influencers:
You can partner with influencers to get more exposure from Instagram for your business. Influencers have a good audience that would help your business get more exposure. Regular users and influencers are two distinct categories in the social media world. For those who don’t know, influencers are online celebrities who frequently promote a brand or product and convey it to the general public.
Increased ROI and access to demographics that you wouldn’t normally reach can be achieved through a dependable influencer. An established influencer can reach millions of people and spread the word about your company or product with a few posts.
6. Hashtags can Increase Visibility:
While starting a new business may make you feel scared by the competition, you can distinguish your firm from the rest of its peers with the proper use of hashtags.
Popular Instagram hashtags such as Coca-#ShareaCoke, Cola’s Charmin’s #TweetFromTheSeat, and Calvin Klein’s #MyCalvins have shook up the industry, creating pop culture pillars that have helped to make these well-known brands even more well-known to their customers.
Even if your company isn’t as well-known as Coca-Cola or Charmin, smart use of hashtags can help you stand out from the competition.
7. It Allows you to Engage with Your Customers Effectively:
There is nothing like it when it comes to marketing better than having customers know you exist. What about having the ability to interact with them on a daily basis? There’s no getting around the reality that people prefer to express their thoughts, especially when they appreciate something.
On Instagram, users can like, comment, and share their favorite posts with their friends and followers. The greater the number of likes and comments you receive, the more noticeable your business becomes. Taking high-quality images, utilizing local hashtags, and collaborating with other brands are all effective ways to increase your likes.
8. Mobility is KING:
Instagram, in contrast to Facebook and Twitter, which began as browser-based websites, was designed from the beginning to be an application. Because apps account for 90 percent of all mobile time spent, your organization should take advantage of this by making your postings accessible to visitors wherever they travel on their mobile devices.
Smartphone users prefer to gravitate toward Instagram since it has a more refined aesthetic than the jumbled view that Facebook can produce. Additionally, with interaction on Instagram being 10 times higher than on Facebook, you will want to jump on board as soon as possible.
9. Keep an Eye on Competitors:
Instagram can help your business keep tabs on the activities of your competitors and how they connect with their fans. Be on the lookout for how often they publish, what they post, and how they interact with their fans. Your personal plan can benefit from the data you collect.
10. It Offers Many Ways to get Creative:
The photo-sharing software has a lot to offer in terms of creativity. New ideas for drawing attention and attracting new customers can be generated on Instagram by your marketing team.
Show the public that your company has personality and that it is nice to shop with you by combining contests, shoutouts, bright imagery, interactive films, and more.
11. Reach New Customers through Instagram Advertisement:
Customizable and trackable Instagram ads can help you find new customers and expand your reach. Demographics can be narrowed down, a link to your website can be included, and vital user data can be gathered for future social media marketing efforts.
12. Use Instagram Insight to Boost your Social Media Marketing Strategy:
As a newbie to social media marketing, using Instagram Insights can offer you detailed, relevant information about your followers and the performance of your material, which you can then use to strengthen your other social media marketing campaigns.
You can get a lot of information from Insights about your followers’ age and gender, where they live when they use the app, and how your posts perform.