To Write SEO Optimized Content in your blog posts and articles, you have to learn basic SEO skills and Advanced content writing skills, which help you to do the job easily.
SEO Writing stands for Search engine optimized writing, an important digital marketing element that helps the business rank their website higher on the search engine.
If you are a good content writer and have basic knowledge of SEO, you can easily write SEO-optimized content and rank higher on the search engines.
SEO is the game of patience, so you have to understand that you have to give your full efforts and then wait for the results.
To write SEO optimized content, you have to follow a long process and put a habit to write in that way to rank your blog posts and articles higher on the search engines.
10 Steps to Write SEO Optimized Content:
Let’s learn more about how you can write SEO-optimized Content for your blog posts or articles. And ensure that every piece of content writing you do for the web easily ranks higher on the search engines.
1. Keyword Research (Use SEO Keywords)
3. Focus Keyword
4. Use of LSI Keywords
5. Write SEO-Friendly Meta Description
6. Write long Content
7. Add alt text to Images
8. Write SEO Friendly URLs
9. Interlink your other blog posts and Articles
10. Structure and Edit your Content
1. Keyword Research (Use SEO Keywords):
Keywords determine what your content is all about; it helps search engines better understand for which queries your website’s blog post or article will rank.
Use credible digital marketing tools to better find the ideal keywords that may help you rank your piece of writing.
Make sure you are going to conduct proper research to find out the ideal keyword for your blog post or article to rank higher on the search engines.
Write attractive and catchy titles to attract the readers to click on your title and read the whole content.
Use power words and emotional words in the headlines of your article or blog post so that it makes your content appear more stunning and stand out from the other competitors.
The headline of your content will make the first impression of your blog post in the reader’s mind. So it is important to write an attractive headline so that readers can’t resist clicking on the headline to read the whole content.
3. Focus Keyword:
After Keyword Research, decide which keyword is going to be the focus keyword in your article or blog post. Now, let’s explore how you can use the focus keyword to make your writing SEO Friendly.
– Use the Focus Keyword in your piece of writing’s headline
– Use the Focus Keyword in your meta description and try to write in a way that your focus keyword comes in the first line.
– Use your focus keyword in your blog post or article’s body at least 6-7 times (in 1000 words); try to use it three times in the first four paragraphs of your article’s body. Avoid keyword stuffing and remember 1% to 2% keyword density is fair enough.
4. Use of LSI Keywords:
Make good use of LSI keywords to support your focus keyword in your blog post or article.
The use of LSI keywords might be advantageous in the body of your piece of writing to rank higher on the search engine.
You can find LSI keywords in the Google search result pages; at the end, google gives the related searches information use that keyword as your LSI Keyword to support the Focus Keyword of your content.
5. Write SEO-Friendly Meta Description:
Ensure your meta description includes your focus keyword, and make sure it appears in the first line of your meta description.
Make sure your meta description’s length is 160 characters, not more than 162 or not less than 158 characters, to write SEO optimized content better.
Your SEO Friendly meta description will help the search engine crawlers to better understand the content of your piece of writing.
6. Write Long Content:
Writing long content for your article makes the higher chances of your content appearing on the first page of search engines.
1000 words long content is what a lot of businesses are targeting right now, but there are also digital marketers like Neil Patel and brian dean writing 2000-3000 words long content, which boosts their search engine rankings.
If you want to optimize your content with SEO better, you can start with 1100-2000 words long content and provide value in the content, which helps you rank higher.
7. Add alt text to Images:
It is not a good idea to avoid adding alt text in your image since it helps to rank on the image search, and sometimes you get traffic from google image searches as well.
Add relevant keywords to your article body image and the featured image so that The odds of your material appearing in search engine results and in picture results are in your favor.
Make sure you are adding the focus keyword as well in your image alt text to optimize your content with SEO better.
8. Write SEO Friendly URLs:
URLs of your blog posts or articles are very important for search engine crawlers.
Write short URLs and make sure it doesn’t contain numbers so you can edit your blog posts or articles whenever you want in the future.
SEO-friendly URLs will help your blog post or article rank higher easily on the search engines and appear in the SERPs.
9. Interlink your other blog posts and Articles:
Interlink the existing content on your platform to create a good off-page SEO link building that helps you transfer the link juice to other website content.
The interlinking process will help you boost your SEO strategy and help you rank higher on the search results.
Off-page SEO makes a good link building to pass the link juice to your old blog posts or articles.
10. Structure and Edit your Content:
Structure your content in order so that readers and search engine crawlers find it easy to explore the whole piece of writing.
Use H1, H2, H3, … And add the conclusion in your content to make it SEO Friendly.
Edit your content, make necessary changes eliminate anything that isn’t relevant, and add necessary data, facts, and figures which help you to write SEO-optimized content.